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December 13, 2023
From driving traffic to your website to building brand awareness to sharing your data far and wide, there are plenty of reasons to syndicate your data.
Data syndication, or the act of publishing the same database on many websites, is an efficient way to circulate your data while keeping the upkeep to a minimum. When you do this with Caspio, you have the advantage of a powerful yet accessible interface to easily showcase your data on any website, blog, portal or CMS.
There are several benefits to syndicating your data.
For starters, it facilitates information sharing. Data syndication can replace the tedious process of manual sharing, where you individually send each file or database you want your partners to feature on their platform. Anytime you need to update something, you will have to contact each of your partners, retrieve the outdated materials and send over the new ones. Not only is this process incredibly time-consuming, but it is also rife with inefficiencies and prone to errors.
When you syndicate your data, you essentially share (controlled) access to the same database. Data updates become significantly easier and more efficient when you only need to amend one source and the changes will roll out automatically.
Data syndication also gives you better control over content shared externally. With Caspio, you can generate a small segment of code that lets your partners embed your data on their platforms quickly and easily. This way, they are not hosting your content natively on their servers. If, for instance, you update your contact number, refresh your brand logo, remove certain entries or make any number of changes to this shared information, your partners will always display the latest version of things.
Caspio customers have taken full advantage of the benefits of data syndication. They have syndicated multitudes of databases, including real estate foreclosure databases, US census databases, business directories, credit card and CD rates tables and more. Some have done this with a part of their database to monetize the complete version on their own website.
Using Caspio, your syndicated database can also contain images and files, in addition to texts and numbers. You can even create interactive content such as ad-hoc searches, data drill-downs and submission forms, which all connect to your source database.
Data makes the digital world go ‘round. So, make the most of yours with proper data syndication practices. Sign up for a free Caspio trial and be in charge of your own data, or request a no-obligation project consultation with our experts.
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