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Home  >  Company  >  Press Releases  >  December 6, 2007

Media General's Interactive Division Adopts Caspio Bridge for Online Database Publishing

Company-wide rollout follows successful adoption by The Tampa Tribune and Winston-Salem Journal.

Mountain View, Calif. - December 6, 2007 - Caspio, Inc., provider of the leading on-demand platform for web applications, today announced a customer relationship with Media General (www.mediageneral.com), publisher of 25 daily newspapers and 23 network-affiliated television stations, primarily in the Southeast.

Following The Tampa Tribune's and Winston-Salem Journal's successful use of Caspio Bridge to rapidly publish databases on the web and create web database applications, Media General is adopting Caspio Bridge as its standard web database and application building platform for both its newspaper and broadcast sites.

"A database not only helps explain and support a story, but in many cases it can be the story," said Peter E. Howard, Vice President for Content and Design for Media General's Interactive Media Division. "It's a utility that users interact with and have great interest in."

Caspio Bridge helps media companies easily deploy scalable online database applications in minutes and without any programming or software to install. Hundreds of newspapers have experienced dramatic boosts in page views and advertising revenue by utilizing Caspio Bridge to publish searchable databases such as home sales, school test scores, and crime statistics.

News organizations can learn more about Caspio Bridge, go here or call Caspio Media Services at 650-691-0900 ext. 741.

About Media General

Media General (NYSE: MEG) is a multimedia company operating leading newspapers, television stations and online enterprises primarily in the Southeastern United States. The company's publishing assets include three metropolitan newspapers, The Tampa Tribune, Richmond Times-Dispatch, and Winston-Salem Journal; 22 daily community newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina; and more than 150 weekly newspapers and other publications. The company's Broadcasting assets include 23 network-affiliated television stations that reach more than 32 percent of the television households in the Southeast and nearly 9.5 percent of those in the United States. The company's interactive media assets include more than 75 online enterprises that are associated with its newspapers and television stations. Media General also owns a 33 percent interest in SP Newsprint Company, a manufacturer of recycled newsprint.

About Caspio Media Services

Caspio Media Services, a division of Caspio, Inc., offers strategic products and services tailored to meet the needs of newspapers, magazines, broadcast and other online media. Solutions include the Caspio Bridge wizard-driven framework for rapid database publishing, custom application development, rich community-based applications, third-party integrations such as mapping and data feeds, syndicated databases, reverse-publishing tools, and training services that empower non-developers to quickly capture, publish and manage data online.

About Caspio, Inc.

Caspio, Inc. (www.caspio.com) is the world's leading on-demand do-it-yourself web application creation platform. The company's philosophy is to empower business users to create and deploy web databases, forms, and applications easily and without programming. Caspio's platform-as-a-service replaces coding with intuitive point-and-click wizards, enabling users to rapidly produce web database components for capturing, publishing, and managing data online. Caspio shrinks development time from weeks to hours, and from thousands of dollars to a small monthly fee. Caspio's customers range from one-person entrepreneurs to Fortune-500 corporations, digital media giants, government agencies, and educational institutions.

Press Contact:
Melissa Young
Caspio, Inc.
Ph: (650) 691-0900 x 525
E-mail: melissa.young@caspio.com
Press Kit: www.caspio.com/company/presskit.aspx

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